I recently completely overhauled one of my sites. One of the last parts of the site to get back running was my link list that I had established very early on in the development of that site. This cost me dearly in traffic. The reason I lost so much traffic is because those link partners took me off their links which in turn lost me page rank with the search engines and more importantly partners who trusted me.

I found a commercial recently that pretty well summarized this point and when I saw it, I immediately thought of my link problem:

Lesson:

Be very careful how you treat those who link to you. Especially when they have higher levels of traffic. You should treat them well and make sure the return link to their site stays in a prominent position. If they come check on your site and can’t find their link, good chance they will return the favor.