When I was young, my parents subscribed me to a magazine called “Highlights”.  On the cover each month they would have a challenge for the kids that challenged them to find “What is wrong with this picture?”  Tonight, I am providing a similar example…what is wrong or missing from this picture?

Advertising in the Desert

Of course the obvious thing missing from this picture is an audience, traffic or people for this advertisement.

Have you noticed (if you are a serial website developer like myself) that the first thing you do after setting up a new website is to look for ways to monetize before actually developing any traffic or content?

I found myself recently spending quite a bit of time on shareasale and clickbank looking for potential partners for a new blog that had zero content and zero traffic.  What a waste of time (and money)  That is just about as effective and pointless as the billboard above.

Lesson:  Focus your development efforts on quality content which provides quality traffic.  Once those two fundamentals are in place, then you can spend time looking for ways to monetize on that traffic.

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